Does social media marketing overwhelm you? How to make it work for your business.
Despite marketing being crucial to any business’ success story, a lot of entrepreneurs and SME’s avoid and question the most popular form in today’s modern world, that being social media. The thought for many of having to continually maintain an online presence is daunting and difficult. But more importantly believed to not be worthwhile, leading to missed opportunities that could hold significant value for many.
What are the obstacles?
Perhaps you are overwhelmed by the variety of channels available to you or lack the knowledge and skills of how to utilize each platform to its maximum potential. It could simply be the perception that it’s too time consuming and ineffective because results are not instantly visible and therefore, you give up before you’ve even given it a chance to thrive.
What are the benefits?
Marketing through social media is a fast, inexpensive and easy way to create long term trusting relationships with clients and gain exposure for your brand and its overall image. Regardless of the industry you operate in or the size of your company, a social media status is essential. With the ability to access and interact with a wide customer base (both current and new) within an instant, why wouldn’t you?
Social Media Channels
When exploring the different channels available, you are presented with a range of possibilities that are creating a buzz in the digital world; Twitter, Facebook, Instagram, LinkedIn, Pinterest and YouTube. This often leads to the question
The answer typically lies within your target audience, and which platform would best engage them. Also, what’s best suited to your goals. But more generally committing to one or two platforms through sharing relevant on trend content that consists of social material and not just sales pitches is a great place to start.
A thought for you
“social media is an investment over a sustained period in order to get the results and achieve the objectives you initially desire“
Therefore, next time you make a few posts on a platform and don’t obtain the expected outcome straight away, don’t disregard it but instead stick at it because making it work for your business takes time.
How do I get there?
Devising a plan for your social media marketing counteracts the issue of posting for the sake of it but instead provides reasoning and direction behind each post. This is done through establishing exact content, the timings and frequency of these posts and ultimately the objective and motive. Further enabling the performance of each post to be monitored to test the viability.
What time is the right time?
Perhaps you know what you want to do and why and are thrilled by the thought of achieving your social media objectives but no idea how to get there and put it into action. Or maybe you are maintaining a social media presence but it’s not delivering results. No matter the reasoning, a social media plan is key to overcoming these barriers. Resulting in proactive and effective social media for your company. The time to act is now.
What can Breslin’s do for you?
If this all sounds too familiar and you know you need to place more focus upon your businesses social media, here at Breslin’s we can help you make your mark on social media platforms, by formulating a simple and structured plan that suits you and your businesses desires.
Contact us today to find out more send an email to firstname.lastname@example.org or give us a call on 0121 233 0456 or come and have an informal coffee and a chat in our offices located in Birmingham’s Jewellery Quarter.